Taking Ideas to Market (Express Exec) by Tim Jones
By Tim Jones
Quick music path to effectively taking new rules to marketCovers the most important components of innovation, from producing new innovations and choosing the simplest possibilities to dealing with a brand new product release and making sure powerful deliveryExamples and classes from the various world's such a lot profitable companies, together with ABB, eBay, 3M and Zara, and concepts from the neatest thinkers, together with Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton ChristiansenIncludes a accomplished assets advisor
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Extra resources for Taking Ideas to Market (Express Exec)
Example text
On the sales side, country selection is about understanding which national markets offer the best fit with a firm’s core competencies THE GLOBAL DIMENSION 35 (its brand, knowledge, product, processes, people, and other strategic assets) together with the greatest market potential and lowest barriers to entry. Of course, there is often a trade-off between each of these dynamics, and it is generally better to make strategic choices on a regional or global basis, than to pick off one stand-alone country at a time.
Whilst Skandia stands as an example of strategic focus as a way of building success, its real point of differentiation is its powerful focus on values-based management and education to create a culture that is a genuine source of competitive advantage. KEY INSIGHTS Skandia’s success rests on innovation, strategic discipline, and culture. As a strategy, the group’s focus on product packaging and administration allows it to concentrate on areas of greatest opportunity. However, it takes genuine bravery and belief to run in the opposite direction to the rest of the industry, which in the mid-1980s was highly vertically integrated.
However, the resulting idea – having pieces of paper that could be stuck onto a surface and then removed with no residue or damage – did, after much experimentation and development, eventually lead to the final product: Post-it notes. Stretch goals The third core element in the building of 3M’s innovation culture has been the adoption of a number of stretch goals designed to continuously push the organization further. There are two key goals that have been in place in the company for years, one focused on the medium term and the other more immediate.