Captivology: The Science of Capturing People's Attention by Ben Parr

Captivology: The Science of Capturing People's Attention by Ben Parr

By Ben Parr

The previous editor of Mashable and cofounder of DominateFund examines the mental phenomena that captivate our attention—and how we will be able to leverage them to attract and preserve cognizance for our rules, paintings, businesses, and more.

Whether you’re an artist or a salesman, a instructor or an engineer, a marketer or a parent—putting the highlight in your rules, insights, initiatives and items calls for a deep figuring out of the technology of attention.

In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the brain will pay awareness to a couple occasions or people—and now not others—and offers seven captivation triggers—techniques bound to assist you trap and continue the eye of associates, colleagues, buyers, lovers, or even strangers.

Parr combines the newest study on awareness with interviews with greater than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, movie director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, manhattan instances bestselling writer Susan Cain, Nintendo’s Shigeru Miyamoto, founding father of Reddit Alexis Ohanian, and more—who have effectively introduced their rules, tasks, businesses, and items to the leading edge of cultural consciousness.

The result's an insightful and functional e-book that might swap the way you assign jobs for your little ones or employees, craft a multi-million buck advert crusade, convey your subsequent presentation, allure clients for your product, or persuade the area to help your reason.

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6 percent. 7 percent. 6 percent, and 2 percent, respectively. 2 Follow the Money I strongly believe that the money that CIOs around the globe are currently investing or planning to invest in the near future indicates the technical areas that CIOs and IT leaders need to focus on and, more important, be knowledgeable in. 6% 2% Your Spending Customer relationship management (CRM) systems (15 percent) Data storage and backup (13 percent) Wireless communications (10 percent)3 A CIO magazine survey of 231 respondents reported that the following four categories expected to increase in spending: 1.

1 percent)9 According to Forrester Research, “Asia, the Americas, and emerging markets partially offset [the] shrinking European IT spend,” which is primarily due to the economic troubles in Europe. The forecast for IT growth in Europe as a whole is less than 2 percent. S. 8 billion, in 2013. S. government is one of the largest purchasers of goods and services worldwide, and just the Department of Homeland Security alone is expected to spend $729 million on IT in 2013. This is an increase of more than 20 per- TECHNOLOGIES AND TRENDS DRIVING TODAY’S IT INNOVATION 25 cent from the cuts in 2012, because of cyber security research.

S. government spending in the near future. 12 Migrating to the cloud will probably result in the shutdown and reduction of government‐owned and government‐operated data centers and potentially a loss of IT jobs servicing those data centers. Workforce computing, PCs, servers, systems management, data centers, disk storage, maintenance on existing technologies, and the like consumed approximately 23 percent of the total IT hardware budget in 2011, with a projected decrease in the next two years as a result of Windows 7 rollout completion and the adoption of bring your own device (BYOD) to work.

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