Steve Jobs: lecciones de liderazgo by Walter Isaacson
By Walter Isaacson
El nombre de Steve Jobs es sinónimo de innovación, liderazgo y éxito. Su personalidad arrolladora, su intuición para los negocios y su carisma hicieron de él un gurú de los angeles tecnología, que logró convertir a su empresa, Apple, en l. a. compañía de innovación tecnológica más importante del mundo.
Steve Jobs lideró desde l. a. dirección de Apple l. a. revolución de l. a. industria musical y de telefonía. Consiguió una simbiosis poco routine al crear productos de culto que se han convertido en productos de masas. Millones de personas de todo el mundo han seguido sus presentaciones a través de web, y han hecho colas durante horas fuera de sus tiendas para ser los primeros en comprar el último dispositivo de Apple. Su experiencia es, y seguirá siendo dentro de cien años, un caso de estudio en las mejores escuelas de negocios.
«Las personas que están lo suficientemente locas como para pensar que pueden cambiar el mundo son las que lo cambian.» Anuncio «Piensa diferente» de Apple (1997).
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Extra resources for Steve Jobs: lecciones de liderazgo
Sample text
150) 3. " The CC report urges in particular that greater effort be given to Party work at lower levels in industry and agriculture. The report regrets that the number of Party members directly involved in production has decreased, especially in those areas where the work is hardest, and maintains that this has weakened the link between the Party and industrial workers. This is an indication of the problems of the CCP with some sections of the labor force. A critical examination of Hu Yaobang's speech reveals the main reason for the small number of Party members among the working class: As soon as a worker has been' granted Party membership, he usually succeeds in being transferred to management.
43 The Standing Committee of the Politburo proves to be, therefore, an organ of collective leadership, whose members are the highest representatives of the most important institutions and groups in the Party, state, and Army. At this highest level of leadership, compromises are reached between the various groups within the elite, the work of the leading organs of the Party is coordinated, and important day-to-day political matters are decided. Decisions on fundamental policy, however, can only be made by the Politburo and the Central Committee.
The Secretariat is, therefore, the actual head of the Party bureaucracy. Although the Secretariat of the Central Committee is clearly subordinate to the Standing Committee of the Politburo, there are in practice bound to be arguments about jurisdiction, since both organs a-re engaged in the day-to-day work of the Party's central body. The Secretariat of the CC is presided over by the general secretary of the Central Committee, who is also responsible for convening the meetings of the Politburo and its Standing Committee.



