Show description

The mobile handset and fast-modem markets l demonstrate how dramatic problems can become when static, synchronous manufacturing models are used. 2 The New Organizational Format A dynamic network organization has the potential for higher responsiveness to all changes that occur in the market, be they increasing or decreasing demand, changes in customer taste, or technological progress. 1 During the years 1998-2000 suppliers could not follow surging demand, and in 2001 most large market players had to close the majority of their manufacturing capacity owing to a saturated market.

Coml). One of the core ideas is to design and create new business processes and products almost completely tailored to the customers' wishes. ), electronics such as laptops, shoes, bicycles, etc. The importance of this new paradigm can be illustrated by the plethora of publications on this subject. 4 Preliminary Model of Extended Products Conceptual models dealing with products are usually developed by engineers. Business aspects have mostly been omitted or, better, considered as black boxes, where unknown customers buy products.

Now, the customer is far more demanding and wants to have individual, product-specific services which are clearly customised to hislher wishes (see Fig. 12). Analysing these customerdriven activities is crucial for synthesising and specifying new types of benefits for a customer. The approach is how to derive the "customer benefits perspective" from the former pure product-providing perspective. Therefore, agile manufacturers have to provide additional benefits to customers. On the basis of such an exercise, they have to come up with appropriate business concepts.