Consumption and the Globalization Project: International by E. Comor

Consumption and the Globalization Project: International by E. Comor

By E. Comor

This volumes examines commodity intake either as an ongoing challenge for capital and a posh mediator of the post-Cold battle political economic climate. Comor assesses intake as a center yet contradictory nodal aspect in modern global (dis)order advancements arguing that capitalist consumption--as a political, financial and sociological institution--facilitates efforts to rule via consent. despite the fact that, due to its constitutive effect, intake additionally mediates how vested pursuits (e.g., the yankee nation and its rivals) conceptualize fascinating, possible, and possible techniques.

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Sample text

But, then again, there are limits to the extent to which large scale and potentially revolutionary challenges can be tolerated. ‘Democratic’ expressions of dissent, funnelled through sanctioned channels, typically provide status quos with at least some freedom to apply limited coercion in defence of ‘public safety’, property rights and ‘law and order’. As with the third dimension of power, hegemonic rule involves the capacity of a ruling class (or an elite or, more generally still, the status quo) to contain the subordinate masses through the enculturation of ‘common sense’ ways of thinking and acting.

After all, if an aspiration is deemed unfeasible, unrealistic or, more profoundly, it cannot even be imagined, power probably will not be resisted. The mechanisms through which the third face of power is employed include control over information, the communication of social mythologies, the ability to influence socialized norms and, even more fundamentally, the shaping of how people learn to process information and experience into what is known. These and other third dimension mechanisms directly influence what we will refer to as our conceptual systems – the means through which people come to conceptualize reality itself.

Power, Hegemony and the Institution of Consumption 39 It is worth recalling that Gramsci’s concept of hegemony was based on Machiavelli’s The Prince and it draws upon the distinction between force and fraud in the operations of what Machiavelli believed to be the ideal state. The consensual component of hegemony, for Gramsci, thus can be interpreted as a sophisticated kind of fraud. 36 Through institutions such as consumption, consent is simultaneously voluntary and engineered; it is engineered by logistically ‘delivering the goods’ and through the perpetuation of common sense ways of thinking that situate acquisition and consumption as primary goals of life.

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